Market Education

We’ve Got Work To Do…

Roughly 60 years after their inception, roof trusses are well-established in the market, a cornerstone of residential framing. Their natural counterpart, floor trusses, are quite possibly the most misunderstood product offered by our industry.

Faster. Stronger. Safer.

How Framing the American Dream again shows there’s a better way to frame.

Advocating with Evidence

A CM in Pennsylvania is taking a proactive approach to dealing with exception four of IRC provision R501.3.

If You Build It, Promotion Will Follow

In this issue, we take a look at the Framing the American Dream (FAD) project and the value it has for component manufacturers (CMs). This FAD overview lays the foundation for future articles in which we’ll go into greater depth on specific benchmarking data. A comment from Jack Dermer, president of American Truss, sums it up: “Now that the latest study is completed, the next step is for component manufacturers to look at their own markets and find different ways to talk about the study so it’s applicable to their own unique situations.”

 

Getting the Garden off the Ground

“More often than  not, if it’s a flat roof, it has a green roof on it.”

 

A Local Mindset

SBCA chapters deploy unique initiatives on the local level, proving there is no one way to reach your market.

Manage Your Market: One Tour at a Time

A tour can seal the deal with potential customers or cement a relationship with established ones.

Being President Has Its Perks

Having a voice and a united group of CMs to drive the industry forward is one of the primary reasons for belonging to our trade association.

Getting the Big Picture: The Evolution of BCMC Over the Past Decade

This year, BCMC will celebrate its 35th show as it returns to Milwaukee, WI. We thought it would be a fitting time to take a brief look at how this annual industry tradition has evolved over the past 10 years. 
 

Why NFC Growth Is a Boon for Component Manufacturers

  • CMs engaged in NFC membership de-velopment efforts will find their work rewarded with better organized, safer, more effective and more reliable framing crews.
  • Framers engaged in NFC will learn component installation best practices from other framers, with the goal of creating more efficient, safe and profitable framing outcomes.
  • By actively growing awareness of and membership in NFC, CMs will expand their framing community connections and naturally expand market share and revenue growth.