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Federal, state and local governments, and the bureaucratic agencies that support them, are continually changing laws and regulations that affect the component manufacturing industry. As the voice of this industry, SBC Magazine helps coordinate “grassroots advocacy” efforts to give company owners and their employees the information and tools they need to positively influence the outcome of governmental actions.
Some examples of those advocacy tools include:
- Industry economic statistics, broken down by state
- Targeted policy talking points
- Federal and State Legislative conferences
- Hosting plant tours for elected officials
Benefits | Rates | Web Ads | Tradeshow | Guidelines | Editorial
With clear, concise, focused content, SBC Magazine is the only publication CMs need to keep up with trends, learn about best practices and stay informed about supplier innovations as the industry grows and components continue to thrive as the best way to frame. We’ve identified dozens of subject areas that are both integral and unique to component manufacturing, and we strive to cover as many as we can in each issue. From workforce development and risk management to IT infrastructure and Building Information Management (BIM) software, our goal is to provide something for everyone.
Readers can enjoy the valuable content we provide, plus information about the innovative solutions our advertisers provide, in a variety of ways: a print edition that is mailed out several times a year, in a mobile-friendly digital format that provides expanded content for readers each issue, or one article a time using the site's robust search features.
Contact staff today to begin reaching more CMs with your company's message or use the links below to navigate to rates and a complete list of advertising benefits!
U.S. Housing Starts & Building Permits
In millions - Seasonally Adjusted Annual Rate (SAAR)
| 2021 (Nov) | 2021 (Oct) | Percent Change (Month) | 2020 (Nov) | Percent Change (Year) | |
|---|---|---|---|---|---|
| TOTAL U.S. Starts & Permits | |||||
| Starts | 1.679 | 1.504 | 11.6% | 1.578 | 6.4% |
| Permits | 1.712 | 1.653 | 3.6% | 1.635 | 4.7% |
| TOTAL Single Family | |||||
| Starts | 1.173 | 1.054 | 11.3% | 1.195 | -1.8% |
| Permits | 1.103 | 1.074 | 2.7% | 1.137 | -3% |
| TOTAL Multi-Family (2+ units) | |||||
| Starts | 0.506 | 0.450 | 12.4% | 0.383 | 32.1% |
| Permits | 0.609 | 0.579 | 5.2% | 0.498 | 22.3% |
| 2021 (Nov) | 2021 (Oct) | Percent Change (Month) | 2020 (Nov) | Percent Change (Year) | |
|---|---|---|---|---|---|
| Northeast | |||||
| Starts | 0.130 | 0.122 | 6.6% | 0.164 | -20.7% |
| Permits | 0.145 | 0.129 | 12.4% | 0.152 | -4.6% |
| Midwest | |||||
| Starts | 0.204 | 0.226 | -9.7% | 0.190 | 7.4% |
| Permits | 0.215 | 0.234 | -8.1% | 0.221 | -2.7% |
| South | |||||
| Starts | 0.933 | 0.792 | 17.8% | 0.813 | 14.8% |
| Permits | 0.901 | 0.859 | 4.9% | 0.868 | 3.8% |
| West | |||||
| Starts | 0.412 | 0.380 | 8.4% | 0.411 | 0.2% |
| Permits | 0.451 | 0.431 | 4.6% | 0.394 | 14.5% |
Canadian Housing Starts
In millions - Seasonally Adjusted Annual Rate (SAAR)
| 2021 (Nov) | 2021 (Oct) Revised | Percent Change (Month) | |
|---|---|---|---|
| Total Canadian Starts | |||
| Total Starts | 0.3013 | 0.2384 | 26.4% |
| Urban | |||
| Total Starts | 0.2794 | 0.2163 | 29.2% |
| Single Family | 0.0582 | 0.0589 | -1.2% |
| Multi Family | 0.2212 | 0.1574 | 40.5% |
| Rural | |||
| Total Starts | 0.0219 | 0.0221 | -0.9% |
| 2021 (Nov) | 2021 (Oct) Revised | Percent Change (Month) | |
|---|---|---|---|
| Atlantic Provinces (Newfoundland, New Brunswick, Nova Scotia, Prince Edward Island) |
|||
| Starts | 0.0128 | 0.0141 | -8.7% |
| Quebec | |||
| Starts | 0.0590 | 0.0525 | 12.4% |
| Ontario | |||
| Starts | 0.1236 | 0.0765 | 61.6% |
| Prairie Provinces (Manitoba, Saskatchewan, Alberta) |
|||
| Starts | 0.0483 | 0.0408 | 18.4% |
| British Columbia | |||
| Starts | 0.0357 | 0.0324 | 9.9% |
* moving average applied to smooth out the data
Rates | Guidelines | Billing | Benefits
SBC Industry News Sponsorships
You are probably familiar with SBC Industry News, but have you ever stopped to think about how many people it reaches? Weekly, this email goes out to more than 7,400 recipients. Between the weekly email distribution and the traffic to individual news headlines on the SBC Magazine website, impressions generated by SBC Industry News is upwards of 300,000 per year!
Each week provides the opportunity for as many as four advertisers to sponsor industry news and provide a 220x220 pixel ad for display both in the email blast and on every Industry News page on the site for that week.
Space is provided on a first-come, first-served basis.
SBC Magazine's Industry News advertising rates are:
| SBC Program Advertiser: | $285 per week |
| BCMC Exhibitor: | $310 per week |
| SBCA Supplier Member: | $335 per week |
| Non-Member: | $535 per week |
First right of refusal will be provided to the advertiser(s) that was contracted for the most issues in the previous year. If SBC Magazine does not receive confirmation in writing by a specified date, the opportunity will be made available to all program advertisers. A 3-month minimum contract is required to advertise in SBC Industry News.
Contact staff with any questions and to make your space reservation.
Premium Web Ad Positions
The free ad that each program advertiser is given as a part of their contract will rotate throughout the site on secondary and tertiary pages.
In addition to that space, we are offering monthly premium ad placements on the Archives and Housing Starts pages. These ads are 220x220 pixel ads with direct links to your company's website. Space is provided on a first-come, first-served basis.
SBC Magazine's web advertising rates are:
| SBC Program Advertiser: | $160 per month |
| BCMC Exhibitor: | $185 per month |
| SBCA Supplier Member: | $210 per month |
| Non-Member: | $415 per month |
First right of refusal will be provided to the advertiser(s) that was contracted for the most issues in the previous year. If SBC Magazine does not receive confirmation in writing by a specified date, the opportunity will be made available to all program advertisers.
Do you include handling and/or installation instructions with each package of structural components you deliver?
A total of 28 submissions have been received.
From a sales perspective, do you anticipate 2012 will be better or worse than 2011?
A total of 50 submissions have been received.
How often do you open and read an article in SBC Industry News?
A total of 85 submissions have been received.
How often do you read SBC Magazine?
A total of 161 submissions have been received.
What social networking websites do you use for professional purposes?
A total of 143 submissions have been received.
During what months of the year does your company experience predictable downtime?
A total of 19 submissions have been received.
Guidelines | Billing | Web Ads | Benefits
Rates shown below are for members of the Structural Building Components Association (SBCA). Non-members add 30% to rates listed or visit the SBCA website for more information about membership. Rates shown are net cost per insertion at the frequency indicated. Exhibitor Rates are valid for advertisers that also exhibit at BCMC, SBCA's annual tradeshow. Standard Rates apply to non-exhibitors. (Rates valid through 12/1/21.)
Exhibitor Rates
| 4-Color | 6x | 3x | 1x |
| Full Pg. | $3595 | $3995 | $5895 |
| 1/2 Pg. Vertical or Horizontal | $2895 | $3195 | $4795 |
| 1/3 Pg. Square | $2795 | $2995 | $4495 |
| 1/3 Pg. Vertical or Horizontal | $2395 | $2595 | $3895 |
| 1/4 Pg. Vertical | $2095 | $2295 | $3445 |
| 1/6 Pg. Vertical | $1745 | $1895 | $2845 |
| Inside Front Cover or Inside Back Cover | $4295 | $4695 | $7095 |
| 2-Color | 6x | 3x | 1x |
| Full Pg. | $2995 | $3295 | $4995 |
| 1/2 Pg. Vertical or Horizontal | $2295 | $2545 | $3795 |
| 1/3 Pg. Square | $2195 | $2395 | $3695 |
| 1/3 Pg. Vertical or Horizontal | $1795 | $1995 | $2945 |
| 1/4 Pg. Vertical | $1495 | $1595 | $2395 |
| 1/6 Pg. Vertical | $1295 | $1345 | $1995 |
| 1-Color | 6x | 3x | 1x |
| Full Pg. | $2395 | $2595 | $3995 |
| 1/2 Pg. Vertical or Horizontal | $1745 | $1895 | $2895 |
| 1/3 Pg. Square | $1595 | $1745 | $2595 |
| 1/3 Pg. Vertical or Horizontal | $1295 | $1345 | $1995 |
| 1/4 Pg. Vertical | $895 | $945 | $1445 |
| 1/6 Pg. Vertical | $645 | $695 | $1045 |
Special Positions
Please contact staff if you have a special position request. Requests are filled on a first-come, first-served basis.
Standard Rates
| 4-Color | 6x | 3x | 1x |
| Full Pg. | $4095 | $4480 | $6725 |
| 1/2 Pg. Vertical or Horizontal | $3300 | $3635 | $5450 |
| 1/3 Pg. Square | $3120 | $3440 | $5160 |
| 1/3 Pg. Vertical or Horizontal | $2685 | $2955 | $4435 |
| 1/4 Pg. Vertical | $2375 | $2615 | $3930 |
| 1/6 Pg. Vertical | $1980 | $2180 | $3275 |
| Inside Front Cover or Inside Back Cover | $4905 | $5400 | $8100 |
| 2-Color | 6x | 3x | 1x |
| Full Pg. | $3410 | $3755 | $5635 |
| 1/2 Pg. Vertical or Horizontal | $2640 | $2905 | $4360 |
| 1/3 Pg. Square | $2510 | $2760 | $4140 |
| 1/3 Pg. Vertical or Horizontal | $2050 | $2255 | $3380 |
| 1/4 Pg. Vertical | $1675 | $1840 | $2760 |
| 1/6 Pg. Vertical | $1385 | $1525 | $2290 |
| 1-Color | 6x | 3x | 1x |
| Full Pg. | $2725 | $2995 | $4500 |
| 1/2 Pg. Vertical or Horizontal | $1980 | $2175 | $3260 |
| 1/3 Pg. Square | $1785 | $1960 | $2945 |
| 1/3 Pg. Vertical or Horizontal | $1385 | $1525 | $2290 |
| 1/4 Pg. Vertical | $980 | $1075 | $1615 |
| 1/6 Pg. Vertical | $725 | $800 | $1200 |
Special Positions
Please contact staff if you have a special position request. Requests are filled on a first-come, first-served basis.
Rates | Web Ads | Billing | Benefits
Space Reservations & Material Deadlines (more 2021 details to come)
| Issue | Space Due | Print Ad Materials Due | Digital Drop | Mail Drop |
| Jan/Feb 2021 | 12/15/20 | 12/28/20 | 1/14/21 | 1/25/21 |
| Mar/Apr 2021 | 2/15/21 | 2/25/21 | 3/11/21 | 3/22/21 |
| May/June 2021 | 4/19/21 | 4/29/21 | 5/13/21 | 5/24/21 |
| July/Aug 2021 | 6/21/21 | 7/1/21 | 7/15/21 | 7/26/21 |
| Sept/Oct 2021 | 8/5/21 | 8/19/21 | 9/9/21 | 9/20/21 |
| Nov/Dec 2021 | 10/25/21 | 11/4/21 | 11/18/21 | 12/1/21 |
Standard Ad Sizes
| Ad Size | Non-Bleed | Bleed |
| 1/6 page (v) | 2.25"x4.75" | n/a |
| 1/4 page (v) | 3.50"x4.75" | n/a |
| 1/3 page (sq) | 5.25"x5.25" | n/a |
| 1/3 page (h) | 7.125"x3" | n/a |
| 1/3 page (v) | 2.25"x9.50" | n/a |
| 1/2 page (h) | 7.125"x4.75" | 8.375"x5.5625" * (Trim: 8.125"x5.4375") |
| 1/2 page (v) | 3.50"x9.75" | 4"x11.125" * (Trim: 3.875"x10.875") |
| Full Page | 7.125"x9.50" | 8.375"x11.125" * (Trim: 8.125"x10.875") |
*Bleed ad sizes are shown with .125" bleed added. Build ads to trim size and extend bleed beyond page size (min. bleed=.125" on all sides). Keep all live matter .25" from trim to avoid trimming any copy, illustrations, etc. Publisher is not responsible for live matter that is cut off because it is too close to the trim.
Ad Size Examples
The red boxes illustrate SBC's standard ad sizes. If you have questions about size or layout, please contact SBC staff.
Acceptable Advertising Materials
Digital Materials Required: Please provide files via email (15 MB limit) or cloud sharing (contact staff for details) in one of the formats listed below in order of preference:
- Press-ready PDF file with all fonts embedded. (We cannot use PDF files that have been prepared for use on the web.)
- Photoshop® TIF or hi-res JPG file with all fonts embedded.
- Adobe Illustator® EPS file with all fonts converted to outlines.
Any other type of file requires use of an outside vendor and may result in additional charges. Publisher accepts no responsibility for content or reproduction of files that can be manipulated.
Very Important: For all digital files, ensure that all graphics are at least 300 dpi at the required size, and the color is set for CMYK. Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed at 100% size. Avoid rotation or cropping of images in desktop layout programs; do this in Illustrator® or Photoshop®. Do not nest EPS files in other EPS files. ALL colors MUST be in CMYK mode. RGB images will result in additional conversion charges. Spot colors are printed as 4/c process match.
Color: SBC staff makes every attempt to match the color in ads to the color proofs. However, a certain amount of color variation is considered acceptable in the printing industry. Please contact staff with specific questions about color matching or special color needs. Publisher is not responsible for the outcome of any digitally supplied ad received without an appropriate color or black and white proof. If necessary, SBC staff will create one and bill the customer (color proof = $20 per full page or smaller).
Storage: Ad materials are stored on a non-guaranteed basis for one year, and then destroyed unless SBC staff is otherwise notified by the advertiser.
Ad Design
Because we know you want to paint an accurate picture of what your company has to offer but don't always have the time or resources to put a new ad together, SBC staff offers a wide range of design services to help with your marketing needs:
- Develop concepts and designs for ad campaigns.
- Offer unique options for communicating your company's message within the pages of SBC.
- Create websites and other online advertising.
- Develop and design direct mail pieces that focus on a specific product or market segment.
- Oversee printing/mailing of your marketing piece.
For more details, contact staff.
Special Positions
Please contact staff if you have a special position request. Requests are filled on a first-come, first-served basis.
Furnished Inserts
Contact staff for details and rate information.
Six bedrooms, seven full bathrooms and three half baths. A three-car garage, elevator, theater, exercise room, billiards room, library and six fireplaces. Is this a description of a quaint bed and breakfast? No, it’s a residence, a mansion in fact, in need of a roof. Initial plans for this 18,203 sq ft mansion called for a stick-built roof, but the team at Riverside Roof Truss in Danville, VA, proved the benefits of component construction both conceptually on paper and in the field.
“In the almost five decades I have been in the component manufacturing business, I have never had a lumber mill ask me what I thought they should produce,” said Bob Ward (Southern Components). “They didn’t care what I needed; instead, I had to choose from what they provided.”
While frustrating for component manufacturers like Ward, and less than optimal for both sides, the top-down model of lumber suppliers dictating the lumber properties they sell and essentially telling their customers, “if you do not buy what we produce, we’ll sell it to someone else,” has been standard operating procedure throughout the years.
At the inaugural summit, 71 participants, including key lumber industry leaders, the top five lumber producers in North America, and component manufacturers representing approximately 700 million board feet of U.S. structural lumber purchases, attended.
There was general agreement by those in attendance that the short-term goal of this group was to prepare for upcoming and anticipated Southern Pine design value changes. The aim was to forego the traditional adjustment process that can take years and is typified by the circular questions of component manufacturers asking, “what grades and sizes can you sell me?” and lumber suppliers replying by asking, “what grades and sizes do you need?”
Focusing on that short-term goal, summit participants discussed creating a series of standard grades or design value ranges that manufacturers could use and lumber producers could readily produce.
The invention of the modern-day metal connector plate in the mid-1950s is commonly attributed to A. Carroll Sanford and J. Calvin Juriet. As the baby boomer generation was being launched, houses could not be built fast enough for America’s fledgling families striving to capture the dream of homeownership. Connector plates gave builders a method to assemble homes more quickly and spawned over 50 different types of plate configurations and manufacturers.
Floor systems have long been the bread and butter of building material dealers offering pre-cut structural frame components. Wood product manufacturers have offered dealers tools and support for precision end trim (PET) floor framing for several years, and now are expanding their offerings to encompass other parts of the structure. For example, advances in design and fabrication software are enabling dealers and other fabricators to more efficiently produce PET roof components.
Have you ever wished SBC Magazine had a brief summary of the great stuff inside each issue? Your wish has been granted! This year we are giving Jess Lohse (Rocky Mountain Truss) an advanced copy of the magazine each month and asking him to write down his thoughts about what he reads. Thanks, Jess, for giving us your CM perspective!
Jess Lohse (Rocky Mountain Truss) returns again this month to provide a component manufacturer's perspective on the contents of the new March issue. We hope you enjoy it as much as he seemed to!
As he previewed this month’s issue of SBC Magazine, SBCA Marketing Chair Jess Lohse recognized a trend: communication. Take a sneak peak at his perspective on how the April issue can help you improve communication in your business.
SBCA Marketing Chair Jess Lohse takes a look at this month's issue and finds that it runs an interesting gamut!
SBCA Marketing Chair Jess Lohse ventured to Washington, DC for the first time last month for the SBC Legislative Conference and had a great time learning the ropes on Capitol Hill.