Building a Brand in the Digital Age: The Why & How

Your company’s brand is ultimately built on core values, products, and promises to your employees and customers.  How your customers, prospects, employees and job seekers perceive the execution of your brand and your brand promise can make or break your company. With today’s technology, elevating that brand through the strategic development of your company’s online presence is a powerful way to cultivate your brand and manage perceptions, both internally and externally. Trussway is a good example of a company that made the decision to focus on upgrading its online presence through its website and different social media platforms. Their journey makes for a powerful case study. Join CEO Jeff Smith and Marketing Communications consultant Mike Loughery to hear more about this worthwhile process.