Bradley Hartmann, founder of Behind Your Back Sales, shares how companies can refocus their sales efforts to transform the relationships they have with their customers and create more dynamic sales opportunities that expand the products and services customers rely on them to provide going forward.
Component Connection Podcast
This podcast focuses on everything from production and marketing best practices to risk management and leadership tips.
We are interviewing fellow component manufacturers and industry experts and teasing out valuable nuggets you can use to improve your company.
You can listen to the podcast at your desk, in your car, while eating lunch, even while you’re falling asleep at night. Whenever you choose to listen, you can absorb this valuable information when it’s convenient for you! It's Off-site. On-air.
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Date: May 3, 2021
Date: April 26, 2021
Bradley Hartmann, founder of Behind Your Back Sales, shares how today’s market favors component manufacturers over their customers, creating an opportunity for savvy companies to leverage their expertise and unique framing solutions to improve profitability and expand future market share.
Date: April 19, 2021
Ryan Hikel and Jason Valis know they have a good thing going. Shelter Systems is great at making roof and floor trusses. Bruce Jones Contracting is awesome at making wall panels and framing buildings. Together, their companies have learned how to leverage the expertise of the other and offer a collective solution to GCs in their market. In this episode, Hikel and Valis talk about their value proposition.
Date: April 11, 2021
In this episode, we rejoin Dean Rana and Michael Miller who provide more insight into how they have convinced framers to move from sticks to panels. They discuss the evolving needs of framers and builders and how they have altered their wall panel business to keep up. Dean and Michael also talk about characteristics of framers who succeed using wall panels versus those that don’t, and share how they're approaching young framing contractors.
Date: April 5, 2021
Dean Rana and Michael Miller have taken on the tough challenge of selling wall panel systems to Arizona framing contractors. In this episode, Rana and Miller give some insight into how they have convinced framers to move from sticks to panels and explain the value proposition they sell to the market. They also speak to how wall panels excel in a time when building material costs are rising.
Date: February 11, 2021
Steve Stroder and Shawn Overholtzer share how California TrusFrame (CTF) is partnering with their plate supplier and a framing contractor to solve the growing challenge of shear walls in large, wood-framed buildings. Steve and Shawn explain how partnering with MiTek to incorporate their cold-formed steel picture frame product into CTF’s wall panel line has proved to be a win-win solution for field installation. They argue that component manufacturers should take greater advantage of supplier products to design and manufacture even more valuable framing solutions.