The Importance of an Effective Social Media Presence

Other businesses and potential customers cannot partner with you or buy your products if they don’t know you exist. Almost three quarters of the population have a social media profile. Getting your brand in front of individuals who may work for general contractors, framers, or builders – as well as homeowners themselves – will give your company a boost in exposure. Social media can be used to entice current customers with new products or ideas and funnel new customers to your website where they can get a quote or request more information.

Celebrating employees on social media will improve your employee relations and company culture. By publicly recognizing individual employees and/or departments you are showing your employees that you value them and want others to know about their success. Sharing celebrations through social media allows employees’ friends, family, and other colleagues the chance to give praise as well. Happy employees who feel valued are more likely to be invested in their jobs and the quality of their work, which means greater success for the company.

2019’s Job Seeker Nation Survey reports that 35 percent of people have learned about a job opening through social media, and 41 percent of the younger respondents said they are likely to search for jobs on social media. While the top two ways to search for jobs are still online job boards and employer career sites, sharing links and photos to promote these openings through social media will only increase the number of eyes seeing these job openings.  

This can be achieved by using your company’s logo as your company’s profile picture. It also a good idea to put your company logo on any pictures generated by your company. The more people see it the more familiar they become with it.

While this seems obvious, it is important to mention. Proof reading post will ensure that you company is being represented in an intelligent and intentional way.

In order to become a thought leader in the industry and for purposes of consistency it is important that your company’s profile sticks to topics that are company and/or industry related.

Posting once a month or less will not entice customers, employees, and others in the industry to follow your company on social media. Posting 3-5 times a week about a variety of topics is a good frequency.

It is important to limit the number of employees who have administrative access to the company’s social media accounts (i.e., they are able to post on behalf of the company). It is also important that the employees who do have access follow a clear set of guidelines as to what should and should not be posted on the company’s social media profiles. (Note: If an employee who has access to your company’s social media account is fired and/or quits, it is very important to change the password to all social media accounts immediately.)

Sharing photos of jobs you have delivered or have packaged for delivery can go a long way. Try tagging your customer and thanking them for their business. You can also tag your sales representative who sold the job and give them some kudos. Maybe even tag the design team that worked on it and the builder. The more people you include in your post, the more it emphasizes the sense of teamwork, making those you tag more likely to share your post and gaining more exposure for your company. You are already taking these photos to ensure your product was built correctly, and again at the jobsite to ensure it was delivered safely. Put those pictures to use!

Celebrating your employees builds a positive company culture and lets potential employees know they will be valued.

Posting a video or written testimonial from a customer entices new customers, makes your current employees feel good about their performance, and shows potential employees your company is values quality and cares about what they do.

Thirty-five percent of people have learned about a job through social media and 72 percent of people have a social media account. Post your job openings on social media and ask your current employees to like and share these posts to increase the chance of job seekers seeing them.

Although this should not be your only source of communicating with your employees, it is a good idea to post announcements on your social media platforms when appropriate. Since most people already utilize social media, this is just one more reminder or place for them to see it. ***Please note: Due to social media posts being available to the general public it is important to only post material appropriate for people outside your organization to see.

Three-quarters of respondents in 2019’s Job Seeker Nation Survey consider it important to work for a company that supports charitable causes or gives back to the community.

Wishing your employees and customers a happy holiday via social media shows them you care.

If you are rolling out a new product, service, or initiative in your company, this is a good way to let your customers, employees, and potential employees know what’s coming, where to find more information, or how to get involved.

Anytime an executive shares a message with employees or customers, it is powerful. Posting these on social media keeps your employees, customers, and potential employees in the know and allows them to hear straight from the source.

Posting a link any time your online newsletter or blog is updated keeps your followers updated on your business.

Thanking your customers and suppliers makes them feel valued. This can be done by showcasing a specific project or problem they helped you solve, or it can be a simple thank you.

Speaking out in support of your employees and customers during times of turmoil goes a long way. Be sure to critically assess your messaging. Let your employees and customers know that you care about and value them without getting political.