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Guidelines | Billing | Web Ads | Benefits
Rates shown below are for members of the Structural Building Components Association (SBCA). Non-members add 30% to rates listed or visit the SBCA website for more information about membership. Rates shown are net cost per insertion at the frequency indicated. Exhibitor Rates are valid for advertisers that also exhibit at BCMC, SBCA's annual tradeshow. Standard Rates apply to non-exhibitors. (Rates valid through 12/1/21.)
Exhibitor Rates
4-Color | 6x | 3x | 1x |
Full Pg. | $3595 | $3995 | $5895 |
1/2 Pg. Vertical or Horizontal | $2895 | $3195 | $4795 |
1/3 Pg. Square | $2795 | $2995 | $4495 |
1/3 Pg. Vertical or Horizontal | $2395 | $2595 | $3895 |
1/4 Pg. Vertical | $2095 | $2295 | $3445 |
1/6 Pg. Vertical | $1745 | $1895 | $2845 |
Inside Front Cover or Inside Back Cover | $4295 | $4695 | $7095 |
2-Color | 6x | 3x | 1x |
Full Pg. | $2995 | $3295 | $4995 |
1/2 Pg. Vertical or Horizontal | $2295 | $2545 | $3795 |
1/3 Pg. Square | $2195 | $2395 | $3695 |
1/3 Pg. Vertical or Horizontal | $1795 | $1995 | $2945 |
1/4 Pg. Vertical | $1495 | $1595 | $2395 |
1/6 Pg. Vertical | $1295 | $1345 | $1995 |
1-Color | 6x | 3x | 1x |
Full Pg. | $2395 | $2595 | $3995 |
1/2 Pg. Vertical or Horizontal | $1745 | $1895 | $2895 |
1/3 Pg. Square | $1595 | $1745 | $2595 |
1/3 Pg. Vertical or Horizontal | $1295 | $1345 | $1995 |
1/4 Pg. Vertical | $895 | $945 | $1445 |
1/6 Pg. Vertical | $645 | $695 | $1045 |
Special Positions
Please contact staff if you have a special position request. Requests are filled on a first-come, first-served basis.
Standard Rates
4-Color | 6x | 3x | 1x |
Full Pg. | $4095 | $4480 | $6725 |
1/2 Pg. Vertical or Horizontal | $3300 | $3635 | $5450 |
1/3 Pg. Square | $3120 | $3440 | $5160 |
1/3 Pg. Vertical or Horizontal | $2685 | $2955 | $4435 |
1/4 Pg. Vertical | $2375 | $2615 | $3930 |
1/6 Pg. Vertical | $1980 | $2180 | $3275 |
Inside Front Cover or Inside Back Cover | $4905 | $5400 | $8100 |
2-Color | 6x | 3x | 1x |
Full Pg. | $3410 | $3755 | $5635 |
1/2 Pg. Vertical or Horizontal | $2640 | $2905 | $4360 |
1/3 Pg. Square | $2510 | $2760 | $4140 |
1/3 Pg. Vertical or Horizontal | $2050 | $2255 | $3380 |
1/4 Pg. Vertical | $1675 | $1840 | $2760 |
1/6 Pg. Vertical | $1385 | $1525 | $2290 |
1-Color | 6x | 3x | 1x |
Full Pg. | $2725 | $2995 | $4500 |
1/2 Pg. Vertical or Horizontal | $1980 | $2175 | $3260 |
1/3 Pg. Square | $1785 | $1960 | $2945 |
1/3 Pg. Vertical or Horizontal | $1385 | $1525 | $2290 |
1/4 Pg. Vertical | $980 | $1075 | $1615 |
1/6 Pg. Vertical | $725 | $800 | $1200 |
Special Positions
Please contact staff if you have a special position request. Requests are filled on a first-come, first-served basis.
Rates | Web Ads | Billing | Benefits
Space Reservations & Material Deadlines (more 2021 details to come)
Issue | Space Due | Print Ad Materials Due | Digital Drop | Mail Drop |
Jan/Feb 2021 | 12/15/20 | 12/28/20 | 1/14/21 | 1/25/21 |
Mar/Apr 2021 | 2/15/21 | 2/25/21 | 3/11/21 | 3/22/21 |
May/June 2021 | 4/19/21 | 4/29/21 | 5/13/21 | 5/24/21 |
July/Aug 2021 | 6/21/21 | 7/1/21 | 7/15/21 | 7/26/21 |
Sept/Oct 2021 | 8/5/21 | 8/19/21 | 9/9/21 | 9/20/21 |
Nov/Dec 2021 | 10/25/21 | 11/4/21 | 11/18/21 | 12/1/21 |
Standard Ad Sizes
Ad Size | Non-Bleed | Bleed |
1/6 page (v) | 2.25"x4.75" | n/a |
1/4 page (v) | 3.50"x4.75" | n/a |
1/3 page (sq) | 5.25"x5.25" | n/a |
1/3 page (h) | 7.125"x3" | n/a |
1/3 page (v) | 2.25"x9.50" | n/a |
1/2 page (h) | 7.125"x4.75" | 8.375"x5.5625" * (Trim: 8.125"x5.4375") |
1/2 page (v) | 3.50"x9.75" | 4"x11.125" * (Trim: 3.875"x10.875") |
Full Page | 7.125"x9.50" | 8.375"x11.125" * (Trim: 8.125"x10.875") |
*Bleed ad sizes are shown with .125" bleed added. Build ads to trim size and extend bleed beyond page size (min. bleed=.125" on all sides). Keep all live matter .25" from trim to avoid trimming any copy, illustrations, etc. Publisher is not responsible for live matter that is cut off because it is too close to the trim.
Ad Size Examples
The red boxes illustrate SBC's standard ad sizes. If you have questions about size or layout, please contact SBC staff.
Acceptable Advertising Materials
Digital Materials Required: Please provide files via email (15 MB limit) or cloud sharing (contact staff for details) in one of the formats listed below in order of preference:
- Press-ready PDF file with all fonts embedded. (We cannot use PDF files that have been prepared for use on the web.)
- Photoshop® TIF or hi-res JPG file with all fonts embedded.
- Adobe Illustator® EPS file with all fonts converted to outlines.
Any other type of file requires use of an outside vendor and may result in additional charges. Publisher accepts no responsibility for content or reproduction of files that can be manipulated.
Very Important: For all digital files, ensure that all graphics are at least 300 dpi at the required size, and the color is set for CMYK. Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed at 100% size. Avoid rotation or cropping of images in desktop layout programs; do this in Illustrator® or Photoshop®. Do not nest EPS files in other EPS files. ALL colors MUST be in CMYK mode. RGB images will result in additional conversion charges. Spot colors are printed as 4/c process match.
Color: SBC staff makes every attempt to match the color in ads to the color proofs. However, a certain amount of color variation is considered acceptable in the printing industry. Please contact staff with specific questions about color matching or special color needs. Publisher is not responsible for the outcome of any digitally supplied ad received without an appropriate color or black and white proof. If necessary, SBC staff will create one and bill the customer (color proof = $20 per full page or smaller).
Storage: Ad materials are stored on a non-guaranteed basis for one year, and then destroyed unless SBC staff is otherwise notified by the advertiser.
Ad Design
Because we know you want to paint an accurate picture of what your company has to offer but don't always have the time or resources to put a new ad together, SBC staff offers a wide range of design services to help with your marketing needs:
- Develop concepts and designs for ad campaigns.
- Offer unique options for communicating your company's message within the pages of SBC.
- Create websites and other online advertising.
- Develop and design direct mail pieces that focus on a specific product or market segment.
- Oversee printing/mailing of your marketing piece.
For more details, contact staff.
Special Positions
Please contact staff if you have a special position request. Requests are filled on a first-come, first-served basis.
Furnished Inserts
Contact staff for details and rate information.
Six bedrooms, seven full bathrooms and three half baths. A three-car garage, elevator, theater, exercise room, billiards room, library and six fireplaces. Is this a description of a quaint bed and breakfast? No, it’s a residence, a mansion in fact, in need of a roof. Initial plans for this 18,203 sq ft mansion called for a stick-built roof, but the team at Riverside Roof Truss in Danville, VA, proved the benefits of component construction both conceptually on paper and in the field.
“In the almost five decades I have been in the component manufacturing business, I have never had a lumber mill ask me what I thought they should produce,” said Bob Ward (Southern Components). “They didn’t care what I needed; instead, I had to choose from what they provided.”
While frustrating for component manufacturers like Ward, and less than optimal for both sides, the top-down model of lumber suppliers dictating the lumber properties they sell and essentially telling their customers, “if you do not buy what we produce, we’ll sell it to someone else,” has been standard operating procedure throughout the years.
At the inaugural summit, 71 participants, including key lumber industry leaders, the top five lumber producers in North America, and component manufacturers representing approximately 700 million board feet of U.S. structural lumber purchases, attended.
There was general agreement by those in attendance that the short-term goal of this group was to prepare for upcoming and anticipated Southern Pine design value changes. The aim was to forego the traditional adjustment process that can take years and is typified by the circular questions of component manufacturers asking, “what grades and sizes can you sell me?” and lumber suppliers replying by asking, “what grades and sizes do you need?”
Focusing on that short-term goal, summit participants discussed creating a series of standard grades or design value ranges that manufacturers could use and lumber producers could readily produce.
The invention of the modern-day metal connector plate in the mid-1950s is commonly attributed to A. Carroll Sanford and J. Calvin Juriet. As the baby boomer generation was being launched, houses could not be built fast enough for America’s fledgling families striving to capture the dream of homeownership. Connector plates gave builders a method to assemble homes more quickly and spawned over 50 different types of plate configurations and manufacturers.
Floor systems have long been the bread and butter of building material dealers offering pre-cut structural frame components. Wood product manufacturers have offered dealers tools and support for precision end trim (PET) floor framing for several years, and now are expanding their offerings to encompass other parts of the structure. For example, advances in design and fabrication software are enabling dealers and other fabricators to more efficiently produce PET roof components.
Have you ever wished SBC Magazine had a brief summary of the great stuff inside each issue? Your wish has been granted! This year we are giving Jess Lohse (Rocky Mountain Truss) an advanced copy of the magazine each month and asking him to write down his thoughts about what he reads. Thanks, Jess, for giving us your CM perspective!
Jess Lohse (Rocky Mountain Truss) returns again this month to provide a component manufacturer's perspective on the contents of the new March issue. We hope you enjoy it as much as he seemed to!
As he previewed this month’s issue of SBC Magazine, SBCA Marketing Chair Jess Lohse recognized a trend: communication. Take a sneak peak at his perspective on how the April issue can help you improve communication in your business.
SBCA Marketing Chair Jess Lohse takes a look at this month's issue and finds that it runs an interesting gamut!
SBCA Marketing Chair Jess Lohse ventured to Washington, DC for the first time last month for the SBC Legislative Conference and had a great time learning the ropes on Capitol Hill.
SBCA Marketing Chair Jess Lohse considers "innovative framing" and the potential it holds for the future of component manufacturing.
SBCA Marketing Chair Jess Lohse reflects on the value of our industry's association and looks ahead to BCMC!
SBCA Marketing Committee Chair, Jess Lohse, explores the importance of building relationships in our industry.
SBCA Marketing Committee Chair, Jess Lohse, takes a quick look back at this year's BCMC and anticipates an even better show in Milwaukee in 2015! Will you accept his challenge?
SBCA's Marketing Chair considers the place of social media and how it can enhance, but will never replace, the value of participation in your industry's trade association.
In preparation for spring and another busy year, Jess Lohse suggests taking a look at your various "teams" and how they interact.
Leading up to the March Open Quarterly Meeting (OQM) in Denver, the SBCA Executive Committee started working on an “Emerging Leader” initiative.
As valuable as time is, SBCextra contributor Jess Lohse can’t figure out why our industry gives so much of it away.
How’s your I-joist and floor truss business? SBCA Marketing Committee Chair Jess Lohse wants to know.
Using the lyrics of a golden oldie, Jess Lohse reminds CMs to take charge of their vessels and set a course for success!
In 2016, SBC Magazine will have a new look and feel. Find out how our new approach will benefit your organization in the new year!
This year, SBC Magazine sent writers to many of the education sessions, asked them to interview the presenters, and then give everyone a healthy taste of what they would have learned had they attended those sessions themselves.
Who’s in your social truss network? If you’re like a majority of component manufacturers, your social truss network might be a bit lonely online and off! SBCA President Jess Lohse has a few ideas for how to beef up your network in 2016!
Framing the American Dream data suggests that installing wall panels completes the task of framing a building’s walls in a fifth the time, requires less framer skill and experience, and ultimately results in a product that is more precise.
Reach your builder customers with this short, informative video that highlights the benefits of using wall panels.
Many thanks to MiTek for generously funding the production of this video.
Framing the American Dream data suggests that installing wall panels completes the task of framing a building’s walls in a fifth the time, requires less skill and experience and ultimately allows framing crews to complete more wall projects over time.
Reach your framer customers with this short, informative video that highlights the benefits of using wall panels.
Many thanks to MiTek for generously funding the production of this video.
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The Framing the American Dream study shows that a crew can frame two and half homes with structural building components in the time it takes to stick-frame one house.