Several of the three-minute videos in this library are separated into two audience categories: “builder customer” and “framer customer.” The code required to embed the video on your company’s website is provided with each video below. Review the Toolbox Guidance Documents to explore how these videos can be used to promote specific products or your overall marketing campaign in conjunction with other CM Toolbox materials.
The Framing the American Dream study shows that it takes 25% less wood product to frame a structure using components.
One of the most compelling things about components has always been the ability to build more, faster. Get that message out to your networks in this concise social media campaign: Build More Houses.
This slide deck provides more information about the Framing the American Dream project, as well as more in-depth information about what was learned when comparing the two roof framing methods. These slides can be downloaded and customized in any way you choose.
Using structural building components provide a positive environmental and economic benefit to the building process. Get that message out to your networks in this concise social media campaign: Create Less Waste.
Framing with components is advantageous because less lumber is required in the construction process than with stick-framing. Get that message out to your networks in this concise social media campaign: Use Less Wood Product.
Framing the American Dream data suggests that installing roof trusses completes the task of framing a building’s roof in less time, requires less framer skill and experience, and ultimately results in a roof that enables more open and flexible floor plans. Reach builder customers in your networks with these social media posts.
Framing the American Dream data suggests that installing roof trusses completes the task of framing a building’s roof in less time, allowing the same framing crew to complete more roof projects over time. Reach framer customers in your networks with these social media posts.