Several of the three-minute videos in this library are separated into two audience categories: “builder customer” and “framer customer.” The code required to embed the video on your company’s website is provided with each video below. Review the Toolbox Guidance Documents to explore how these videos can be used to promote specific products or your overall marketing campaign in conjunction with other CM Toolbox materials.
Floor systems have long been the bread and butter of building material dealers offering pre-cut structural frame components. Wood product manufacturers have offered dealers tools and support for precision end trim (PET) floor framing for several years, and now are expanding their offerings to encompass other parts of the structure. For example, advances in design and fabrication software are enabling dealers and other fabricators to more efficiently produce PET roof components.
Have you ever wished SBC Magazine had a brief summary of the great stuff inside each issue? Your wish has been granted! This year we are giving Jess Lohse (Rocky Mountain Truss) an advanced copy of the magazine each month and asking him to write down his thoughts about what he reads. Thanks, Jess, for giving us your CM perspective!
Jess Lohse (Rocky Mountain Truss) returns again this month to provide a component manufacturer's perspective on the contents of the new March issue. We hope you enjoy it as much as he seemed to!
As he previewed this month’s issue of SBC Magazine, SBCA Marketing Chair Jess Lohse recognized a trend: communication. Take a sneak peak at his perspective on how the April issue can help you improve communication in your business.
SBCA Marketing Chair Jess Lohse takes a look at this month's issue and finds that it runs an interesting gamut!
SBCA Marketing Chair Jess Lohse ventured to Washington, DC for the first time last month for the SBC Legislative Conference and had a great time learning the ropes on Capitol Hill.
SBCA Marketing Chair Jess Lohse considers "innovative framing" and the potential it holds for the future of component manufacturing.
SBCA Marketing Chair Jess Lohse reflects on the value of our industry's association and looks ahead to BCMC!
SBCA Marketing Committee Chair, Jess Lohse, explores the importance of building relationships in our industry.
SBCA Marketing Committee Chair, Jess Lohse, takes a quick look back at this year's BCMC and anticipates an even better show in Milwaukee in 2015! Will you accept his challenge?
SBCA's Marketing Chair considers the place of social media and how it can enhance, but will never replace, the value of participation in your industry's trade association.
In preparation for spring and another busy year, Jess Lohse suggests taking a look at your various "teams" and how they interact.
Leading up to the March Open Quarterly Meeting (OQM) in Denver, the SBCA Executive Committee started working on an “Emerging Leader” initiative.
As valuable as time is, SBCextra contributor Jess Lohse can’t figure out why our industry gives so much of it away.
How’s your I-joist and floor truss business? SBCA Marketing Committee Chair Jess Lohse wants to know.
If you ignore one best practice, why not ignore others?
Using the lyrics of a golden oldie, Jess Lohse reminds CMs to take charge of their vessels and set a course for success!
In 2016, SBC Magazine will have a new look and feel. Find out how our new approach will benefit your organization in the new year!
