CM Toolkit Search
Several of the three-minute videos in this library are separated into two audience categories: “builder customer” and “framer customer.” The code required to embed the video on your company’s website is provided with each video below. Review the Toolbox Guidance Documents to explore how these videos can be used to promote specific products or your overall marketing campaign in conjunction with other CM Toolbox materials.
NFC Regional Meeting & Golf Outing Registration
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This event is open to all framers and suppliers. Members and non-members are welcome!
Players may register in teams of four or as individual players ($150 per person). View event information.
March 17, 2021: Lumber Shortfall Easing, Watch for Swift Correction
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March 17, 2021
Justin Binning and Ken Timmins with American International Forest Products (AIFP) provide a snapshot of the current lumber market. Justin thinks we are entering into a buyer’s market and a swift correction on the horizon is possible. Ken says transportation constraints and costs continue to remain high all across the country, and some users are getting creative with species substitution. Justin has been with AIFP since 2010 with a focus in Southern Yellow Pine and Ken has been with AIFP since 2017, specializing in Fir species.
March 31, 2021: Experts Reflect on Market Correction Predictions & Share Logistic Challenges
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March 31, 2021
Justin Binning and Ken Timmins with American International Forest Products (AIFP) provide a snapshot of the current lumber market. Both experts look back at their market correction predictions from the last podcast. Ken gives a quick market lesson with a summertime cookout metaphor and Justin gives an update regarding on-going logistics challenges. Justin has been with AIFP since 2010 with a focus in Southern Yellow Pine and Ken has been with AIFP since 2017, specializing in Fir species. Both specialize in high grade lumber for the component manufacturing industry.
EP 33: Rana and Miller Share How TrussFab Is Convincing Framers to Use Panels
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April 5, 2021
Dean Rana and Michael Miller have taken on the tough challenge of selling wall panel systems to Arizona framing contractors. In this episode, Rana and Miller give some insight into how they have convinced framers to move from sticks to panels and explain the value proposition they sell to the market. They also speak to how wall panels excel in a time when building material costs are rising.
Looking to Expand Your Post-Frame Business?
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Through a cooperative arrangement, Frame Building News is giving SBCA component manufacturing members the opportunity to be listed in their annual directory of businesses sent out to over 20,000 post-frame builders. If you want to take advantage of this cost-effective way to expand your business in the post-frame market, please fill out and submit the following form by Wednesday, April 28.
EP 34: Rana and Miller Share How TrussFab Has Evolved its Wall Panels
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April 11, 2021
In this episode, we rejoin Dean Rana and Michael Miller who provide more insight into how they have convinced framers to move from sticks to panels. They discuss the evolving needs of framers and builders and how they have altered their wall panel business to keep up. Dean and Michael also talk about characteristics of framers who succeed using wall panels versus those that don’t, and share how they're approaching young framing contractors.
April 14, 2021: Get in Front of the Lumber Market to Come
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April 14, 2021
Justin Binning, Ken Timmins and John Vranizan with American International Forest Products (AIFP) provide a snapshot of the current lumber market. Justin and Ken observe why the lumber market will continue to trend upward and lumber availability will get more difficult as mill order files get longer. All three also explore ongoing transportation challenges that will get worse before it gets better. Justin has been with AIFP since 2010 with a focus in Southern Yellow Pine and Ken has been with AIFP since 2017, specializing in Fir species.
EP 35: Hikel-Valis Extol the Benefits of Their CM-Framer Synergies
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April 19, 2021
Ryan Hikel and Jason Valis know they have a good thing going. Shelter Systems is great at making roof and floor trusses. Bruce Jones Contracting is awesome at making wall panels and framing buildings. Together, their companies have learned how to leverage the expertise of the other and offer a collective solution to GCs in their market. In this episode, Hikel and Valis talk about their value proposition.
EP 36: Hartmann Shares How Today’s Sales Innovations are Vital to Success
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April 26, 2021
Bradley Hartmann, founder of Behind Your Back Sales, shares how today’s market favors component manufacturers over their customers, creating an opportunity for savvy companies to leverage their expertise and unique framing solutions to improve profitability and expand future market share.
EP 37: Hartmann Gives Concrete Steps to Transformative Sales
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May 3, 2021
Bradley Hartmann, founder of Behind Your Back Sales, shares how companies can refocus their sales efforts to transform the relationships they have with their customers and create more dynamic sales opportunities that expand the products and services customers rely on them to provide going forward.